Situated in the center of Shanghai’s French concession, the 300 sqm three floor space is a remade old typical Shanghainese lane house. Every corner in the store is a translation of the brand identity and what it aims to deliver. As expressed through the VIKTORIACHAN design, we played with contrasts, clean cut structures, fluid forms and mixed materials such as bvlgari marble, steel pillars and dark wood to get the sleek but yet warm atmosphere. The first floor has a touch of Art Deco Scandinavian style framed in subtle black lines whereas the second floor takes you on a journey of modern wooded waves. In the VIKTORIACHAN house, the first and second floor are boutique areas show casing ready to wear and bridal collections.


Our Address: Wulumuqi Middle Road 17-1, Jingan District, Shanghai, China.