The story

VIKTORIA CHAN is a luxury Swedish fashion brand, embodying a blend of feminine style with modern sophistication to create the perfect office and evening look for the modern career woman. Established in late 2013, Viktoria Chan creates clothes for a sophisticated and independent woman, who seeks to enhance herself in her personal style. The philosophy behind the brand is about a woman who walks into a room, where all light is shed on her, not because of the clothes but the woman she becomes in the clothes. The goal was never to just make luxurious clothes, but to create working staples that bring out an attitude in the wearer, making her a better version of herself.

Each design is also created with versatility in mind, to be dressed up or down- from day to evening. Neat tailoring, Scandinavian influences of color and structure in combination with feminine and minimalistic details are set as the essences of the brand. High quality in material and making are the main keystones behind the label, dedicated to give her the luxury she deserves.

About V

Beautiful things whether it’s from the inside or outside will always catch my attention a little bit longer. After my Master in Business and Administration from Lund University I decided to pursue one of my dreams by starting an own fashion label. For me, clothing is a way to design your own shell and sculpture who you are which is a process I’m glad to be a part of. I will do my best to design, to find the best fabrics and tailors, because the biggest joy is to make you feel beautiful! Everything comes with a package, and I hope you will love the package from us!

Best Wishes